The client is a small business that wanted to create an escape room website that could be used to market and book their escape room services. They had a limited budget and wanted a website that was easy to use, while still providing a unique and engaging user experience.
Project Summary
The Escape Room is a physical adventure game in which players are locked in a room and have to use elements of the room to solve a series of puzzles and escape within a set time limit. The company wanted to create an online platform to allow customers to book reservations, learn more about the different rooms and puzzles, and have a seamless experience before and after visiting the physical location.
Discovery
To begin the discovery process, was to conducted an in–depth analysis of the client’s goals and objectives. I then explored the market landscape to gain an understanding of the competitive landscape and any potential opportunities that would help the client stand out in the market. We also conducted user research to gain insights into the target audience’s needs and preferences. From this research, I was able to identify key features and design elements that would be necessary for the website.
The Problem
The main problem I was trying to solve was to create a website for an escape room business that was engaging and user-friendly. With the client we wanted the website to provide users with detailed information about the escape room and help them book and purchase tickets quickly and easily. Additionally, we wanted to optimize the website for SEO to help increase visibility and boost online bookings.
Business Problem
Opening an escape room business is an exciting and intimidating prospect. As a new business, there is a lot to consider, from the design and construction of the physical escape rooms, to the marketing and advertising of the business. One of the most important aspects of the business is creating a website.
Goals
Results
3% conversions in the first 3 months
Time spent on the website 8 minutes
85% of Satisfaction of the website
Conclusion
The goal of this project was to design a website for an escape room business. After analyzing the target audience and conducting user research, we created a website that was engaging and user-friendly. The website design was successful in providing users with detailed information about the escape room and helping them book and purchase tickets. Additionally, the website was optimized for SEO, helping to increase visibility and boost online bookings.
Creating a successful Escape Room website requires a combination of well–thought–out UX and UI design. By creating an easy–to–navigate, user–friendly interface and a visually appealing design, the website will be able to attract and retain customers. Additionally, providing detailed information about the rooms and challenges, as well as reviews and customer service contact information, will ensure that customers have a positive experience.