Mar 2023 to Dec 2023
Enercare
Lead Product Designer - UX/UI Designer
- Leading the design of a billing service and portal for Enercare customers as the lead product designer and UX/UI designer
- Developed client journey maps, low-level wireframes, and high-fidelity mockups to ensure a seamless user experience
- Collaborated closely with product owners and lead developers to ensure the design met their needs and vision
- Utilized expertise in user-centred design, information architecture, and interaction design to create an intuitive user experience
- Successfully delivered a solution that met the client's needs and exceeded their expectations through effective cross-functional team communication and collaboration
May 2022 to Dec 2022
Loblaw's Digital
Senior UX/UI - Product designer
- Proficient in conducting user interviews and testing while gathering insights for design decisions
- In-depth knowledge of interface design principles, interaction design, and rapid prototyping
- Proven track record of leading UX/UI design projects, collaborating closely with cross-functional teams, and ensuring seamless implementation of designs
- Adept in using tools such as Figma for wireframing, prototyping, and creating comprehensive design systems
- Experienced in mapping and visualizing complex design concepts using Miro
- Excellent verbal and written communication skills, able to present and explain technical design concepts to both technical and non-technical stakeholders
- Strong ability to manage and prioritize multiple design projects, meeting deadlines and delivering high-quality results.
July 2021 to Apr 2022
Bell Media
Senior UX/UI - Product Designer
- Participate in the ideation and conceptual development of web and mobile solutions, taking into account responsive design.
- Review and gather feedback from various stakeholders, including business, product management, development, peer design teams, and executive leadership.
- Research to enhance the user experience and gather data for solution improvement, using user testing platforms.
- Rapid prototyping and creation of detailed wireframes.
- Development of personas to define the user base.
- Determination of optimal design patterns for specific situations.
- Work on various platforms such as Crave, CTV, Noovo, etc.
- Utilize industry-standard software, including Adobe Creative Cloud, Miro, Adobe XD, Slack, Figma, and Qualtrics.
May 2021 to Jul 2021
TechBlocks
Senior UX/UI - Product Designer
UI/UX Designer at Conns Home Plus (Texas, USA) - Remote
- Designed user interfaces and user experience workflows for Conns Home Plus while working remotely
- Collaborated with cross-functional teams and integrated design expertise into agile development environments
- Demonstrated ability to quickly create insightful workflows and simple solutions to complex interaction design problems
- Utilized Figma for wireframing and prototyping, Miro for mapping, and Baymard Institute for audits and research
- Implemented designs using Amazon Web Services (AWS) to deliver outstanding user experiences for customers.
May 2019 to Feb 2021
Summitt Energy
Lead UX/UI - Product Designer / Web Designer / Graphic Designer
- Build new sites using CMS or Bootstrap for both Desktop and Mobile, following best practices in UX/UI design
- Implement, edit, and design front-end features, ensuring a user-centric approach to design users best practices.
- Create clean, responsive websites using Bootstrap and HTML/CSS, following best practices in responsive design, navigation and accessibility
- Use Adobe XD, and Figma, to create mockups, wireframes, and user flows and conduct user testing to validate design decisions and improve user experience
- Collaborate with Dev leads, Product Managers, and product owners to ensure project requirements and schedules are met, prioritizing UX and design
- Implement SEO and SEM strategies for optimal search engine and user experience
- Work closely with product owners, writing and development team to meet project objectives, using agile, design thinking or lean UX methodologies
- Quickly adapt design solutions for projects with different parameters and objectives
- Regularly meet with stakeholders and management to refine requirements and determine project scopes, considering UX/UI principles and best practices
- Lead design work with wireframes and prototypes, testing designs with real users to validate assumptions and improve user experience
- Focus on creating website UI, mobile UI, skins, emails, print materials, typography, logos, ads and promotional materials, following typography, colour theory, and visual hierarchy best practices
- Stay updated on design trends and technologies for new devices, continuously improving the company's design approach
- Assist with updating website information, ensuring a user-friendly, accessible, and visually appealing website and apps
Oct 2012 to Sept 2021
ipenn-design
Lead UX/UI - Product Designer / Web Designer / Graphic Designer
- Conducts user research to identify and understand user needs, behaviors, and goals for a seamless user experience
- Develops wireframes and prototypes using interactive tools such as Adobe XD or Figma to communicate and test user interfaces
- Designs visually appealing and user-friendly websites, apps, and marketing materials that align with client branding and objectives
- Implements user-centered design principles such as accessibility, responsive design, and intuitive navigation for optimal user experience
- Optimizes website and app performance through A/B testing and continuous improvement of UX/UI elements
- Collaborates with cross-functional teams such as developers, content creators, and stakeholders to ensure a seamless end-to-end user experience
- Stay up-to-date with the latest UX/UI design trends and technologies to bring fresh and innovative solutions to clients
- Works closely with clients to understand their specific needs and provides design recommendations and solutions accordingly
- Manages multiple projects and deadlines while ensuring the highest standards of quality in UX/UI design and delivery
- Leads user testing and feedback sessions to validate and improve designs based on user insights.