Anything worth doing is worth doing right.

As a UX/UI - Product Designer, Web Design, and Graphic Designer
I design not for you but for your users

I am Michael

Senior UX/UI - Product Designer, Web Designer, Graphic Designer



My name is Michael, and I proudly refer to myself as a designer, as it encapsulates the diverse range of creative endeavors I undertake. Based in Toronto, ON, Canada, design isn’t just my profession; it’s a lifestyle I’m deeply passionate about. With expertise in UX/UI Design, Web Design, Graphic Design, Visual Design, and App Design, I continuously hone my skills to stay at the forefront of the industry.

As a designer, I’m committed to crafting user-centric products and experiences that seamlessly blend aesthetic appeal with functionality. Whether I’m conceptualizing wireframes, developing prototypes, or refining final designs, my focus remains steadfast on ensuring a seamless and intuitive user journey.

In web design, I strive to create visually captivating websites that not only leave a lasting impression but also prioritize optimal performance. And when it comes to app design, I leverage my expertise to deliver innovative and user-friendly applications that meet the evolving needs of modern users.

Graphic design serves as my creative outlet, allowing me to push the boundaries of imagination across various mediums, be it logos, illustrations, or promotional materials. By embracing the title of “designer,” I encompass the breadth of my creative pursuits, always seeking to deliver unique and memorable designs.

In Visual Design, I bring together all my skills to craft designs that are both visually appealing and effective in communicating a message. My goal is to create memorable and impactful designs, whether it be for a marketing campaign, billboard, or trade show booth.


Throughout my design journey, I have gained valuable experience and growth, both through the challenges and triumphs I’ve encountered. Now, I am eager to take on new challenges and pursue opportunities as a designer or Lead Designer. Let’s connect and see what exciting design projects we can embark on together!


Download my latest resume

My Skills

About me

Michael Penn

About me

UX/UI Design
Web Design
Wireframing & Prototyping
User Testing
UX Research
Visual Design
Design System
Graphic Design

Software Skills

Adobe XD
Bootstrap Studio
Elementor Pro / WordPress

My Experiences

Mar 2023 to Dec 2023
Lead Product Designer - UX/UI Designer
  • Leading the design of a billing service and portal for Enercare customers as the lead product designer and UX/UI designer
  • Developed client journey maps, low-level wireframes, and high-fidelity mockups to ensure a seamless user experience
  • Collaborated closely with product owners and lead developers to ensure the design met their needs and vision
  • Utilized expertise in user-centred design, information architecture, and interaction design to create an intuitive user experience
  • Successfully delivered a solution that met the client's needs and exceeded their expectations through effective cross-functional team communication and collaboration
May 2022 to Dec 2022
Loblaw's Digital
Senior UX/UI - Product designer
  • Proficient in conducting user interviews and testing while gathering insights for design decisions
  • In-depth knowledge of interface design principles, interaction design, and rapid prototyping
  • Proven track record of leading UX/UI design projects, collaborating closely with cross-functional teams, and ensuring seamless implementation of designs
  • Adept in using tools such as Figma for wireframing, prototyping, and creating comprehensive design systems
  • Experienced in mapping and visualizing complex design concepts using Miro
  • Excellent verbal and written communication skills, able to present and explain technical design concepts to both technical and non-technical stakeholders
  • Strong ability to manage and prioritize multiple design projects, meeting deadlines and delivering high-quality results.
July 2021 to Apr 2022
Bell Media
Senior UX/UI - Product Designer
  • Participate in the ideation and conceptual development of web and mobile solutions, taking into account responsive design.
  • Review and gather feedback from various stakeholders, including business, product management, development, peer design teams, and executive leadership.
  • Research to enhance the user experience and gather data for solution improvement, using user testing platforms.
  • Rapid prototyping and creation of detailed wireframes.
  • Development of personas to define the user base.
  • Determination of optimal design patterns for specific situations.
  • Work on various platforms such as Crave, CTV, Noovo, etc.
  • Utilize industry-standard software, including Adobe Creative Cloud, Miro, Adobe XD, Slack, Figma, and Qualtrics.
May 2021 to Jul 2021
Senior UX/UI - Product Designer

UI/UX Designer at Conns Home Plus (Texas, USA) - Remote

  • Designed user interfaces and user experience workflows for Conns Home Plus while working remotely
  • Collaborated with cross-functional teams and integrated design expertise into agile development environments
  • Demonstrated ability to quickly create insightful workflows and simple solutions to complex interaction design problems
  • Utilized Figma for wireframing and prototyping, Miro for mapping, and Baymard Institute for audits and research
  • Implemented designs using Amazon Web Services (AWS) to deliver outstanding user experiences for customers.
May 2019 to Feb 2021
Summitt Energy
Lead UX/UI - Product Designer / Web Designer / Graphic Designer
  • Build new sites using CMS or Bootstrap for both Desktop and Mobile, following best practices in UX/UI design
  • Implement, edit, and design front-end features, ensuring a user-centric approach to design users best practices.
  • Create clean, responsive websites using Bootstrap and HTML/CSS, following best practices in responsive design, navigation and accessibility
  • Use Adobe XD, and Figma, to create mockups, wireframes, and user flows and conduct user testing to validate design decisions and improve user experience
  • Collaborate with Dev leads, Product Managers, and product owners to ensure project requirements and schedules are met, prioritizing UX and design
  • Implement SEO and SEM strategies for optimal search engine and user experience
  • Work closely with product owners, writing and development team to meet project objectives, using agile, design thinking or lean UX methodologies
  • Quickly adapt design solutions for projects with different parameters and objectives
  • Regularly meet with stakeholders and management to refine requirements and determine project scopes, considering UX/UI principles and best practices
  • Lead design work with wireframes and prototypes, testing designs with real users to validate assumptions and improve user experience
  • Focus on creating website UI, mobile UI, skins, emails, print materials, typography, logos, ads and promotional materials, following typography, colour theory, and visual hierarchy best practices
  • Stay updated on design trends and technologies for new devices, continuously improving the company's design approach
  • Assist with updating website information, ensuring a user-friendly, accessible, and visually appealing website and apps
Oct 2012 to Sept 2021
Lead UX/UI - Product Designer / Web Designer / Graphic Designer
  • Conducts user research to identify and understand user needs, behaviors, and goals for a seamless user experience
  • Develops wireframes and prototypes using interactive tools such as Adobe XD or Figma to communicate and test user interfaces
  • Designs visually appealing and user-friendly websites, apps, and marketing materials that align with client branding and objectives
  • Implements user-centered design principles such as accessibility, responsive design, and intuitive navigation for optimal user experience
  • Optimizes website and app performance through A/B testing and continuous improvement of UX/UI elements
  • Collaborates with cross-functional teams such as developers, content creators, and stakeholders to ensure a seamless end-to-end user experience
  • Stay up-to-date with the latest UX/UI design trends and technologies to bring fresh and innovative solutions to clients
  • Works closely with clients to understand their specific needs and provides design recommendations and solutions accordingly
  • Manages multiple projects and deadlines while ensuring the highest standards of quality in UX/UI design and delivery
  • Leads user testing and feedback sessions to validate and improve designs based on user insights.

My Education

Seneca College
Seneca College of Applied Arts and Technology

This three-year advanced diploma program preparation with the knowledge and skills necessary to create effective design solutions for interactive, print and experiential design projects. Fundamental principles and skills training, followed by immersive cross disciplinary learning, culminate with a graduate showcase portfolio and the opportunity to participate in a field placement. This program prepares for work as a designer in the communications industry.

  • Graphic designer
  • Web designer
  • UX/UI Designer
  • Product Design
  • In-house designer for corporations
  • Advertising art director
  • Interactive designer
ipenn-design© 2012 – 2024 – UX/UI – Product Designer – Web Design – Graphic Design
UX/UI Design, Product Design, Web Design, Graphic Design, Toronto - Canada