Event logo

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Calatrava Event logo Design
Design a set of posters for the event about The Milwaukee Art Museum based on the architects building.

02

Mission

Research and Understand the Needs

Understanding the architect to better understand how to create a logo that would decline into posters and marketing materials that could be sold during the event that would show Calatrava’s architectural builds around the world. 

03

Result

Design of a Logo and Creation of the Event Posters

Created a variety of collateral that reflected the brands values and aesthetics.

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Tony's Babareshop logo on window

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Logo Dublin Designs

Way Finding

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Way finding in an Monument

This was part of a bigger project which involved also a redesign of a logo and a color theme, for Dublin Ireland’s famous Castle. The way finding had to be seamlessly integrated in the environment and still allow tourist to visit and find their way to the Castle while getting around the monument easily

02

Mission

Research and Understand how to help navigate

The challenge was to develop an efficient way finding system, while also expressing the unique Dublin Castle and presenting the significant history of the site. As the Dublin Castle is a very dense area with thousands of activities per year, one of the strategies was to consolidate information on ‘totems’, making signage locations multi functional and greatly reducing the number of signs required.

03

Result

An Elegant Design and Understandable Information

Navigating anywhere can be challenging at times when the information isn’t provide in a understandable way. So, assessed the site, developing comprehensive circulation plans for all modes of transportation (vehicular, pedestrian, transit, and bicycle) to identify locations for signage elements. A study of visitor and user personal was also completed and used as the basis for design development.

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Tony's Babareshop logo on window

Logo design

Website Design

Wireframing and UX/UI Designs

Event Poster

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Design a Series of Billboard and Event Advertising.

Following the logo design a series of Posters and Banners need to be created to promote the event of Calatrava and his architectural work. 

02

Mission

Research and Understand the needs

Calatrava’s fascination with the study of movement goes back to his beginnings and, as indicated by the exhibition’s. The posters and banners will play a vital role in presenting his work.

03

Result

Design for a Amazing Exhibition

The exhibition reveals the influence of Calatrava’s dual training in architecture and engineering on his work, which is distinguished by its expressive use of technology and inventive form and the posters and banners reflex with beauty the movement of the designers build.

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Tony's Babareshop logo on window

Barber shop design

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Magazine

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Redesign and Layout of a Magazine

This magazine layout celebrates independence, people who paddle against the flow. Inspired by radical youth culture, roams the globe seeking out artists, activists and creative renegades who are breaking down the old world to build something new. The editon was for the summer and looking to touch people of the surf world.

02

Mission

Produce a magazine design layout that engages the reader and increases their market.

This magazine layout celebrates independence, people who paddle against the flow. Inspired by radical youth culture, roams the globe seeking out artists, activists and creative renegades who are breaking down the old world to build something new. The edition was for the summer and looking to touch people of the surf world.

03

Results

Increases of Subscription and Readership

Able to position its brand in the minds of the targeted demography with a redesigned magazine’s cover page, and by entirely revised layout and structure of the magazine. The ability to gain leading market shares with a perfect magazine at hand resulting into increased sales and profitability

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Annual report

Leaflet opened

Flyer Design

Pamphlet Design 

Personal Logo

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Personal Logo Design

Patrick Lecointre is a French Digital Designer and entrepreneur that needed a new logo for himself.

02

Mission

Understand the person

Patrick being a Digital designer I understood the needs, and how he wished to present himself to the work. 

03

Result

A Forever Logo

The Design of any logo speaks to the person that is going to be represented by it, and today Patrick Lecointre has a flawless logo that he is proud to present to the world. 

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Delish Cupcakes

Cat Cafe

Tony’s Barbershop

Dublin

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Creation on a New logo for Dublin

This was a contest where they wanted to refresh the old logo of the city of Dublin. The idea was to us this new logo for one of their main monuments. 

02

Mission

Research and understand the needs

Finding a logo could represent the city of Dublin and it’s Irish culture. Fining the colors and the way to match and marry.  

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03

Result

Beautiful and Elegant

The result is simply stunning, it marries the clover and today’s modernism of the current city. It stands out and has the curves and edginess of the modern city that Dublin has become.

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Barber Shop design

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Massage Logo Designs

ESU Spa Logo

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

ESU Massage Therapy and Spa

ESU came to me in need of a complete brand overhaul. They were initially looking for a new website design, some better marketing tactics, and an easier way for their clients to inquire about appointments. But after a few meetings, it was clear that it was time for ESU to launch a brand new look and feel that matched the elegance and professionalism of their work ethic. The brand identity program included a logo, stationery (letterhead and business card), information booklets, outdoor signage, lobby sign, a Facebook page and a full website.

02

Mission

Research and understand the needs

A lot of the new look and feel for ESU researching their target audience, their competitors, the staff’s work ethic, and overall vibe of their newly revealed location. It turned out that the majority of ESU audience ranged anywhere from 18 to past 40 years old, specifically women. With the audience figured out, I wanted to design something that would resonate with everyone without being too flashy, but without being too boring.

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03

Result

The Outcome

I delivered a fresh brand identity, complete with a new and contemporary logo, a website re-design with an improved UX, custom iconography specific to each service, and newly printed collateral (business cards, brochures, and signs). ESU clientele received the new look with great excitement.

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Delish Cupcakes logo

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Delish Logo design

Delish CupCakes come to me with a simple drawing in hand saying I would like a logo and a website. Can you help me? 

02

Mission

Research and finding the right balance.

I began with a long conversation with Delish Capcakes to understand her vision and I got to work on branding a look towards her target audience. The first step was creating a moodboard that would speak to her and cakes fit her vision and her ideal clients.  

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Image #1
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Cupcake-1
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03

Results

The power of playful

The balanced a beautiful minimalist aesthetic with playful messaging. Always with a wink and a smile, the Delish CupCakes brand aimed to delight and surprise the audience at every opportunity, and the result is nothing but stunning. 

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ESU

Calatrava

Tony’s Barbershop

Tony Barber Shop Branding

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael Penn

01

overview

Tony's Barber shop logo design

Tony’s Barber shop is the kind of hairdresser you wished you’d always gone to after your first haircut. He has been in the business for so many years, but didn’t know much about website, branding or anything else that would represent his business. He wanted a brand to represent the quality of what he can offer as well as showcase a little of that classic style and personality that sets him apart from the competition.

02

Mission

Back to Basics

Simplicity was key. We needed to brand Ironstone with a recognisable style that reflected the interior design and showed buckets of individuality. The logo was created with classical elements reminiscent of old-time barbershops with old look wordmark and a logo featuring the cut-throat razer.

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03

Results

Packaging

The typography of Tony’s Barbershop had to stand out. Not only would it be a prominent feature of the logo, but it had to represent the ideals behind and it was nothing but amazing when I presented to Tony his logo. Today his is a proud man of his business. 

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Cat Cafe Branding

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Kitty Kingdom cat Cafe logo

The concept of cat cafes is a phenomenon of growing popularity. In a cat cafe customers sit in a cafe environment where cats are free to roam around and interact with visitors. The concept apparently began in Taiwan, before spreading to Japan and now Cat Cafes are starting to open up all over the world. Alice come to me after finding some of my work and need my help in creating the whole set, stationary’s, website, and products and the logo. 

02

Mission

Research and understanding

This project was nothing but passion and fun for me, the hardest part was understanding the needs and what it was.

Several different concepts were presented to based on the lengthy conversation. The owners finally selected the most simplistic of the logo options. Once this format was decided upon I designed and create the final designs for a number of branded elements

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03

Result

Packaging and Design

Working with Kitty Kingdom and Alice I was able to create an evolved the brand identity for her business. The company owner were delighted with the branding of their company.

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