STRATEGY & DESIGN
Good UX/UI design creates a positive experience for your user by anticipating and fulfilling their needs.
Design is not just what it looks like and feels like. Design is how it works
Steve Jobs
UX/UI Design process are:
To understand the UX and UI design process, I will try and break down the phrase of how I see and work, but like all processes, there are often changes along the way and even if you try to follow the methodology that you have learned in school, or that most UX and UI designers considered the only way to work; I work with those in mind but they are not a bible and should only be used as a guide. “UX”, or “user experience”, is how a user feels when they use a specific product or service, it can be a website or an app.
It encompasses a variety of feelings including emotion, senses, and physical interaction.
UX design, then, is the system designers create for that experience with the goal of having the user’s experience be satisfying and easy. And while it is involved in a lot of different products and services, it typically refers to the digital design experience. “UI”, or “user interface design” is the process designers use to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find easy to use and pleasurable. UI design refers to graphical user interfaces and other forms—e.g., voice-controlled interfaces, to keep in mind users are humans, with needs such as comfort and a limit on their mental capacities.
In the end I see that when I design any project the UX an UI are intertwined and the line between both are at times very thin. I always try to see the bigger picture and look not only at the UX side of things but also the UI when I am concentrating on the users experiences.
Good UX and UI design creates a positive experience for the user by anticipating and fulfilling their needs. Any successful project or service, such as a website or app, needs good UX and UI design. With it, customers will remain satisfied and (ideally) loyal to your business. Without it, your user can be left frustrated and bitter with the final product…resulting in, ultimately, fewer users. What I do as UX design actually is look at different ways to find a solution for every different project to give in the end and better product and every product is different for product to product and brand to brand.
That means for example that Apple’s UX design is going to be much different than Google’s—so don’t worry about what the other team is doing. With that, let’s take a look at the UX process itself and how I come to work through the final deliverable products. Remember, the UX and UI design process will be different from project to project that I take on. That means I might stray from the stages that I outline, but that’s okay! What’s important is that you understand exactly what works for the project. That means researching, iterating, and testing (aka everything I need is a good design process).
Let me jump to my process and how I will work on a project.
Stage 1: Understanding your project and Audience.
When you understand what the problems facing your users are and you’re able to come up with the questions you need to answer, you’re able to create a strategy for design success (which will come in later).
Stage 2: Research
Some good methods of user research: Interviewing
These are good for finding out your users’ attitudes towards a specific topic with the added benefit of receiving the data as soon as the users are done with the survey. However, you have to be careful not to use leading questions that could disproportionately impact the results. User Testing and Usability testing This is the practice of observing your target audience using a program or product. For example, if you were a designer for the app, you might ask your user to pull up the app and interact with it for example if the app or website allows to place and order. As they do so, you observe how the act and react to the app. When they’re done, you can ask them questions about their experience. This is a great opportunity to see how happy your user is with the app and if it adequately addresses their needs.
Stage 3: Analyzing In this stage,
There are times when it is harder to find the ideal persona as at times your client’s audience will be very large I have had debates with other UX and UI designers where we do not see eye to eye as they are hardcore only to follow the methodology and that my vision is all over the place, the thing is I have at times see things that others UX designers haven’t see because they are blindfolded and don’t want to stop using the only way they know, but at times you have to step out of what you know and look beyond.
Stage 4: Designing and Wireframing
Now, it’s time to actually build out the design. That means building things like:
One of the most important things you can create at this stage is the wireframe. A wireframe is like the prototype of your product—a bare essentials representation of your product. It’s a low-fidelity version of what your product will eventually look like. They’re typically notable for the block layouts and an “X” placeholders to represent future images, and help accomplish three things: Presents information that will be displayed on the page Gives an outline of the structure and layout of the page Conveys overall direction and description of the user interface Like a user journey map, this will give you a comprehensive look at your users’ experience with your product. This is an iterative process. That means you won’t get it all done in the first go. You’ll have to design, redesign, scrap it, and design it all again. Hyperventilation and overconsumption of coffee is completely natural at this stage.
Stage 5: Launching
This process will feel much like being in the waiting room while your significant other goes into labor. You’re nervous, and stressed, and just hope the baby isn’t weird looking when it’s delivered. Once it is delivered, there are several ways you I go about making sure that the product is perfect (or close to it): User testing. Like the usability test, this involves you observing your target audience using the actual program. Beta launch. This is a limited release of your product to a small number of people with the goal of finding issues and cleaning them up before you launch it to the world. Internal testing. When your own team uses the product and tests out each facet of it. Feedback with the development team is crucial at this stage. You want to make sure that you clearly communicate any issues that arise and make sure that they are addressed before your product launches.
Stage 6: Analyzing and re-evaluating.
Best Practices in UX/UI: Elevating User Experiences for Success
In today’s digital landscape, user experience (UX) and user interface (UI) design have become paramount to the success of any digital product or service. An exceptional UX/UI not only delights users but also drives higher engagement, increases customer satisfaction, and ultimately boosts conversions and retention. To achieve these goals, adhering to best practices in UX/UI design is crucial. Here are some key principles to consider:
By incorporating these best practices into your UX/UI design process, you can create products and services that leave a lasting positive impression on users. Remember, a well-crafted UX/UI is not just about aesthetics but is a strategic approach to meeting user needs, fostering brand loyalty, and driving business success.
The UX/UI design process is a cyclical journey of user research, design, launch, and analysis. By creating personas and wireframing, designers gain an understanding of their users’ needs and create a visual representation of the product. Launching and user testing provide opportunities for feedback and improvement, while analyzing and re-evaluating after launch provides valuable insights for future design processes. The ultimate goal of UX/UI design is to create products that are not only visually appealing but also functional and intuitive. Through continuous evaluation and improvement, designers can create products that meet users’ needs and stand the test of time.