Ever wondered what is was like to swim with the fish in the deep blue ocean?
Well, this company wants you to understand their passion and how you can join them at the bottom of those sandy floors or swim along the corral reefs. The team and scuba diving experts want everyone to enjoy the pleasures of diving and understand the beauty of what it is the wonders of scuba diving around Poseidon’s world.
The website in question is a scuba diving-themed website that provides information on diving locations, gear, and training. The website is aimed at both new and experienced divers. However, the website’s current design is dated and does not provide the best user experience. The website’s owners have recognized this and have decided to conduct a redesign of the website’s user interface (UI) and user experience (UX).
The Diving resort presents unique challenges compared to marketing products or events in more typical vacation destinations. Identifying the target audience, or market segment is relatively obvious Divers. However, within the segment, there are divers in every imaginable category, from beginning reef explorers to gas-switch, accelerated decompression divers, underwater photographers, ecologists, students, families and countless others pursuing very different aquatic interests and goals
The objective of the redesign is to improve the overall user experience of the website by making it more visually appealing, easy to navigate, and informative. The redesign should also increase the website’s conversion rate by making it easier for users to find and book diving trips and courses.
The visitors of the site struggled to find the information easily and found the site did not bring confidence this led to:
Increase of traffic by: 60%
Bounce rate decreased by: 15%
Increase conversion rate by 25%
The redesign of the website’s UI and UX was a success. The new design provided a better user experience, increased the website’s conversion rate, and received positive feedback from users. The website’s owners are now able to offer their users a better experience and grow their business.