This project proved that pairing emotional resonance with clear, task-focused UX can move both hearts and metrics. By centering the experience on warmth (high-quality cat photography and stories), clarity (clean IA for multiple user paths), and speed (mobile-first booking), the café’s website became both a storefront and an adoption hub. The results speak for themselves: +25% reservations, +10% gift card sales, –15% bounce rate, and +20% customer satisfaction with every target exceeded. Just as importantly, richer cat profiles helped more visitors progress from curiosity to genuine adoption intent, directly supporting the café’s mission.

Key takeaways reinforce what works in hospitality with a social purpose: design for emotion to spark engagement, structure information to remove friction across distinct user goals, and optimize for on-the-go decisions. Strategically surfacing secondary revenue (gift cards) created incremental lift without distracting from the core booking and adoption journeys.

We’re not stopping here. In the next 3–6 months, we’ll deepen loyalty and real-time connection with a live cat cam, a repeat-visitor rewards program, and a lightweight mobile app for faster booking. Looking further out, we’ll expand impact with an end-to-end adoption application, a virtual café tour to convert remote interest, and built-in social sharing to amplify reach. Together, these steps will compound what’s already working, building community, driving sustainable revenue, and helping more cats find loving homes.