Design Process
A human-centered approach that combines research, creativity, and validation to create meaningful digital experiences that solve real problems.
Design Philosophy
Human-Centered
Every decision is made with the user's needs, goals, and context at the forefront.
Evidence-Based
Designs are validated through research, testing, and data to ensure effectiveness.
Iterative
Continuous improvement through feedback loops and incremental
7-Stage Design Process
Key Methods
- User Interviews
- Surveys
- Market Research
- Stakeholder Mapping
Deliverables
- Research Plan
- Competitive Analysis
- Stakeholder Interviews
- User Personas
Key Methods
- User Testing
- Analytics Review
- Card Sorting
- Affinity Mapping
Deliverables
- User Journey Maps
- Empathy Maps
- Research Insights
- Problem Definition
Key Methods
- Design Thinking Workshops
- Brainstorming Sessions
- Crazy 8s
- How Might We
Deliverables
- Concept Sketches
- Feature Prioritization
- Information Architecture
- Task Flows
Key Methods
- Sketching
- Digital Wireframing
- Visual Design
- Component Design
Deliverables
- Wireframes
- High-fidelity Mockups
- Interactive Prototypes
- Design System
Key Methods
- Usability Testing
- A/B Testing
- Heuristic Evaluation
- Accessibility Audit
Deliverables
- Test Results
- Iteration Plan
- Usability Report
- Recommendations
Key Methods
- Developer Collaboration
- Design QA
- Documentation
- Component Library
Deliverables
- Design Specs
- Asset Library
- Documentation
- QA Support
Key Methods
- Analytics Monitoring
- User Feedback Collection
- Performance Testing
- Continuous Improvement
Deliverables
- Performance Metrics
- User Feedback
- Optimization Plan
- Success Report
Research Methodologies
Quantitative Research
Data-driven insights through measurable user behaviors and preferences
Qualitative Research
Deep understanding of user motivations, emotions, and contexts
Collaborative Methods
Cross-functional alignment and shared understanding of user needs
Tools & Software
Figma
Design & Prototyping
Miro
Collaboration & Mapping
Maze
User Testing
Hotjar
Analytics & Heatmaps
Confluence
Documentation
Zeplin
Handoff Tool
Jira
Project Tracking
Creative Cloud
Designers Must
Design Artifacts & Documentation
User Journey Maps
Comprehensive mapping of user touchpoints, and pain points throughout their interaction with the product.
Information Architecture
Structured organization of content and features to create intuitive navigation and findable information.
Wireframes & Prototypes
Low and high-fidelity representations of design concepts, from initial sketches to interactive prototypes.
Testing & Validation
Systematic evaluation of design solutions through various testing methods and user feedback collection.
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