Professional Experience
20+ years crafting exceptional digital experiences
Career Timeline
Lead Product Designer - UX/UI Designer
Enercare
- Mar 2023 - Jan 2024
- Toronto
Summary
Leading the end-to-end design of Enercare’s billing portal from scratch, building a scalable design system integrated with Salesforce, and delivering a seamless customer experience through close collaboration with product and development teams.
Key Methods
- Leading the design of a billing service and portal for Enercare customers as the lead product designer and UX/UI designer
- Developed client journey maps, low-level wireframes, and high-fidelity mockups to ensure a seamless user experience
- Collaborated closely with product owners and lead developers to ensure the design met their needs and vision
- Utilized expertise in user-centred design, information architecture, and interaction design to create an intuitive user experience
- Successfully delivered a solution that met the client's needs and exceeded their expectations through effective cross-functional team communication and collaboration
Skills Used
Senior UX/UI - Product designer
Loblaw’s Digital
- May 2022 - Dec 2022
- Remote
Summary
Led the redesign of national pharmaceutical platforms at Loblaw Digital, working closely with developers and product managers to drive UX/UI consistency, design system maturity, responsive design, and accessibility for scalable, inclusive high-traffic experiences.
Key Methods
- Leading the redesign for a national pharmaceutical platforms
- In-depth knowledge of interface design principles, interaction design, and rapid prototyping
- Developed internal Figma libraries and supported early design system standardization and creation
- Conducted usability sessions and applied feedback to iterate on designs
- Worked closely with developers and product managers to improve implementation and alignment
Skills Used
Senior UX/UI - Product Designer
Bell Media
- Jul 2021 - Apr 2022
- Remote
Summary
Led the design of web and mobile solutions for Bell platforms including Crave, CTV, and Noovo, driving responsive, user-centered experiences through rapid prototyping, personas, and collaborative design with product, development, and executive teams.
Key Methods
- Designed UX and UI for Crave, CTV, Noovo, and internal tools, focusing on mobile-first, responsive interfaces and seamless user experiences.
- Conducted research and usability testing to guide iterative improvements
- Collaborated with dev, product,owners and executive teams to align experience strategy
- Created wireframes, prototypes, and visual assets using Adobe XD, Figma, and Miro
- Ensured experiences were engaging, intuitive, and on-brand across all digital platforms
Skills Used
Senior UX/UI - Product Designer
Conn’s Homeplus
- May 2021 - Jul 2022
- Remote
Summary
Key Methods
- Designed end-to-end shopping and support experiences for Conn’s e-commerce platform
- Created user flows, wireframes, and prototypes in Figma, applying research from Baymard Institute
- Mapped out UX challenges and simplified key interaction patterns
- Worked in Agile sprints with remote product teams and engineers
- Integrated AWS platform constraints into UX decisions for better performance
Skills Used
Head of UX/UI | Product Designer | Web Designer | Graphic Designer
Summitt Energy
- May 2019 -Feb 2021
- Toronto
Summary
Led UX/UI, product, web, and mobile design for Summitt Energy’s sales platform redesign, delivering responsive, user-tested solutions and introducing modular, system-driven design patterns for scalable digital experiences.
Key Methods
- Built and redesigned responsive websites and mobile platforms using CMS, Bootstrap, HTML/CSS, focusing on UX/UI best practices, accessibility, and navigation.
- Created wireframes, mockups, prototypes, and user flows in Figma and Adobe XD, conducting user testing to validate design decisions and enhance user experience.
- Collaborated closely with developers, product managers, and stakeholders to ensure project requirements, schedules, and objectives were met using Agile, Lean UX, or design thinking methodologies.
- Implemented SEO/SEM strategies and adaptable design solutions across web, mobile, email, print, and promotional materials, maintaining visual consistency and design system standards.
- Led design initiatives, staying current with trends and technologies, and iteratively refined interfaces based on stakeholder feedback and real user insights.
Skills Used
Head of UX/UI | Product Designer | Web Designer | Graphic Designer
ipenn-design
- Oct 2012 -Sept 2021
- Toronto
Summary
As Lead UX/UI, Product, Web, and Graphic Designer at ipenn-design, I led the creation of websites, apps, print materials, and branding, serving as the first point of contact for clients. I conducted user research and testing, developed wireframes and prototypes in Figma and Adobe XD, and applied user-centered, responsive, and accessible design principles to deliver seamless digital experiences while collaborating closely with clients, developers, and stakeholders.
Key Methods
- Led user research and testing sessions to identify user needs, behaviors, and goals, driving seamless UX/UI solutions.
- Developed wireframes, prototypes, and interactive designs in Figma and Adobe XD to communicate and validate interfaces.
- Designed and created visually appealing websites, apps, print materials, and branding aligned with client objectives, serving as the first point of contact for clients.
- Applied accessibility, responsive design, and intuitive navigation best practices to optimize digital experiences.
- Collaborated with clients, developers, and stakeholders to ensure project goals were met, continuously improving UX/UI through A/B testing and iterative design.
Skills Used
UX/UI | Product Designer | Web Designer | Graphic Designer
Seneca Polytechnic
- Toronto
Summary
Completed a comprehensive program in Web, Graphic, UX/UI, and Product Design at Seneca Polytechnic, Toronto, Canada, gaining hands-on experience in user-centered design, responsive web development, visual design, and product strategy to create engaging and functional digital experiences.
Key Methods
- Gained hands-on experience in UX/UI and product design, including user research, wireframing, prototyping, and usability testing.
- Developed web and mobile design skills, creating responsive, accessible, and user-centered digital interfaces.
- Learned graphic and visual design principles, including typography, color theory, branding, and visual hierarchy.
- Applied design thinking and product strategy to solve complex design challenges and create intuitive user experiences.
- Built proficiency in industry-standard tools such as Figma, Adobe XD, Adobe Creative Suite, and HTML/CSS for end-to-end design execution.
Ready to work together?
I’m always excited to take on new challenges and create meaningful digital experiences.