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michael

Designed by

Michael

01

overview

Passs the sauce

Satay Sate was launched by some Martin and his sister to bring Indonesian street foods Cuisine to the masses. Taste, quality, and value were non-negotiable.

02

Mission

Research and understand the needs

To communicate their brand, I developed an identity as bold as the flavors in the cuisine that  Satay Sate offers to their customers.

satay10satay10
satay-tablet-wiresatay-tablet-wire
satay5satay5
satay3satay3
satay-allsatay-all
satay1satay1
satay-allsatay-all
satay11satay11
satay-mobile-wiresatay-mobile-wire
satay-desktop-wiresatay-desktop-wire

03

Results

Increased understanding of Satay Sates flavorful menu

As such, the visual identify needed to communicate to both newcomers and foodies alike. The ingredients are all familiar, but newcomers were intimidated by the choices and sauce selections.

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