Passs the sauce
Satay Sate was launched by some Martin and his sister to bring Indonesian street foods Cuisine to the masses. Taste, quality, and value were non-negotiable.
Research and understand the needs
To communicate their brand, I developed an identity as bold as the flavors in the cuisine that Satay Sate offers to their customers.
Increased understanding of Satay Sates flavorful menu
As such, the visual identify needed to communicate to both newcomers and foodies alike. The ingredients are all familiar, but newcomers were intimidated by the choices and sauce selections.