Diving School

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Design for underwater lovers

The founders of Diving Divas came to me through a personal recommendation, after their first website designers let them down. They need a new website to present their events and classes to people coming on vacation in on the islands.

02

Mission

Explore the Silent World of Poseidon

While most of us like the occasion swim, Diving Divas love the ocean and wanted a website designed that represent them and their team and events. Like all projects, I started by a wireframe that would allow a better understand of how things will flow. Diving Divas and I had long conversations, regarding the look and feel of their website.

03

Result

Fluid and beautiful.

They wanted an effective way to keep customers on the website, while giving them access to important information. They saw an increase in visits and registration for people wanting to dive with them during there stay. 

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Bakery

Website design of a Bakery
Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Design for the Future

I designed a modern, responsive website for Royal Bakery from the ground up. Since the client was entering a new market, I needed to do a deep-dive into the industry landscape, the bakery’s potential competitors, and conduct interviews with users in the target demographic to understand the pain points and needs of potential customers.

02

Mission

Research and Understand the needs and Competition

My challenge was to create a refreshed a responsive website that reflects its values of artisan craftsmanship, accessibility and community, and thoughtfully-sourced ingredients.

When researching potential competitors in the area, I found that there were no bakeries that were branding themselves in a similar way to Royal Bakery.

I quickly sketched out some ideas on paper for the homepage and the marketplace. I wanted to ensure that the key information the client wanted to communicate were at the forefront of the homepage design.

03

Result

Client Amazed and Proud of his New Window to the World

The final design more images were added to the home page and menu to make the site more attractive. Lastly, features and team members were added to the home page. The Client was very happy with his new website. 

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Cupcakes

Cupcake Store Website design
Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

For the love of Cupcakes

Jennifer contacted me through a common friend and need a logo but after working with me she as the owner of a cupcake shop wanted a website to present her work.

02

Mission

Research and Understand the needs

A neat and clean design with emphasis on user experience was needed for a platform such as Delish Cupcakes. Careful design implementations for each web page was a necessity. I was successful in providing the client with interactive and beautiful designs that would please the user.

03

Result

Happy to Bake

My client was happy with every page on the site, we were all set for handover! At handover stage I pull together all of the new design elements I have created – in this case we had some backgrounds, a social sharing icon and the cake graphics – and share them with my client. This means they have the flexibility to make small changes to their site in the future without calling on me, just to add in a background or new image.

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Tech

Website of IT tech company
Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael Penn

01

overview

Design a new look

Gryphtech wanted a new website to show the legitimacy of their business, and requested a mock-up and a redesign to see. 

02

Mission

Research and understand the needs

While the project did not work out, understanding that each client has a unique brand, target market, capabilities and goals. No matter what features, platforms, or customization a project may need. The main goal of the redesign was
to create a user-friendly site to showcase their products and make it easy for users to find what they’re looking for. The old site had a terrible UX when it came to searching for items and a re-looking was in order.

03

Results

Design

This project was a mock-up for Gryphtech. When meeting with the head designer they had one request, offer them a fresh and new look for their website all while keeping in mind the UI/UX so their clients can find information and understand who they are easily. The project included color modification of the logo (with agreement), choosing original fonts and images to reflect Gryphtech. Responsive web design allows to provide an optimal viewing experience across a wide range of devices. During the process the final result was to have an engaging, colorful, professional looking site, which effortlessly communicates to the user in a friendly and personal manner what the Gryphtech service are.

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Restaurant

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Passs the sauce

Satay Sate was launched by some Martin and his sister to bring Indonesian street foods Cuisine to the masses. Taste, quality, and value were non-negotiable.

02

Mission

Research and understand the needs
To communicate their brand, I developed an identity as bold as the flavors in the cuisine that Satay Sate offers to their customers.

03

Results

Increased understanding of Satay Sates flavorful menu

As such, the visual identify needed to communicate to both newcomers and foodies alike. The ingredients are all familiar, but newcomers were intimidated by the choices and sauce selections. The website was simple and allowed the clients to order and discover new flavors. 

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Escape Room

Escape Room entertainment Website
Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Have you found the clue...?

The Labyrinth Escape innovative designs and highly-skilled game masters create unforgettable experiences for adventure seekers around the Greater GTA. In the midst of rapid expansion and opening a new location, Designed and developed a specific websites, and created.

02

Mission

Hurry I forgot the stove was on

Labyrinth Escape website is immersive and engaging, just like walking into one of their games. The focus was to create an online experience that makes the user feel like they’re already playing from the moment they land on the homepage, with bold imagery, mysterious illustrations, and interactive elements throughout.

03

Result

Final design of Website

My collaboration with Labyrinth Escape continues to today, as SEO is the number one customer acquisition channel for them. I have been able to rank high on search engines for many more keywords that users use to search for relevant services and activities. The Clients is always adding new rooms and always pleased with his website. 

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B & B Hotel

B&B Hotel Website with reservation
Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Who needs to Relax

This is what you call a Gite in French. This are places where you can stay and do you own cooking as you have everything on site. Pierre and his wife have one of those and want to have a website that promotes there business and the beauty in the middle of  a region called the Perigord.

02

Mission

Present the Beautiful Landmark that is the Gite.

Magical as the surroundings are at the Pierre, Castle in the middle of France they want to showcase the rooms and the activities that were available  To succeed, The Pierre needed a marketing initiative that leveraged its rich historical past and the hospitality and landmarks, and showed off the distinct brand of luxury it still offers today.

03

Result

Elegant and Inviting

When it comes to hotel or places to that you are staying users crave high quality photos of every single corner, including hotel grounds, indoor, exterior, all of the facilities and especially room photos. This is why the Gite was loaded with amazing images and historical information so the visitors could find all the information they needed. The result is nothing but beautiful and inviting to want to stay.

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Barber Shop

Design of a Barbershop store for men
Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

How would you like it Cut today...

Tony’s barber shop is a fine grooming place for men and he wanted a simplistic website. He’s a genuinely nice guy with one simple need – make Tony’s Barbers website look amazing while giving me a lot of creative freedom on the website design he wanted to have specific information. Typography & Photography play a key role in defining the look of a website, as well as featuring the employees that define the heart and soul of the Barber’s shop.

02

Mission

Research and understand the needs

The brand identity for Tony’s barber shop project included re-branding the logo, choosing original fonts and images to reflect Tony’s Barber Shop vibrancy. Today a website is a gallery to customers, it is where customers come to search and view for information, and is often the first point of contact customers will have. There for the look and feel needed to be right from the get go. The main objective of the website was oriented towards the user experience. Above all, I wanted to facilitate Tony’s Barber Shop and get him on the map and help consumers to find him. So I tried to bring back the feel of the old barbers that our grandparents use to enjoyable & experience, in order to encourage the consumer to come back and talk about Tony’s, specially men’s place.

03

Results

Beauty in the Making

There are thousands of small businesses across Canada. Tony’s Barber Shop wanted to be able to have their story accessible online as well as offer pictures of the barber shop, and some of their work on clients and also where you can see and feel the old-time, antique atmosphere they have created.

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Massage

Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Well-Being is a Necessary thing

ESU Massage Therapy is a leader when it comes to your health and well-being in Toronto. They’ve quickly attracted and retained a quick following and clients that remember them for their pristine services. 

The owner/practitioner wanted a website that would educate clients while providing a certain level of trust. The practitioner also wanted her new web design to reflect a professional, authentic, and  relatable experience for its visitors.  The site needed to easily explain her complex services in a way that would encourage visitors to schedule a consultation. The site also needed a place for educational resources, including products and testimonials. This information would provide an increased level of comfort to her visitors.

02

Mission

Research and understand the needs

UX DESIGN- Wireframes are completed for every unique page. I worked with the client to ensure the best user friendly experience.

UI DESIGN- The visual design is created with functionality and usability as its priority. Competitor research is followed by interactions with the client to ensure the best outcome.

03

Services

Zen is also thing

ESU website by bringing a unique level of whimsical energy with bright colors to an outdated website. It maintained a professional yet inviting feel with its navigation, user experience and content. A self-managed blog gave the client the ability to post new content to her site and provided a dedicated area for resources.

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Cat Cafe

Cat Cafe design of a website
Michael, Web Designer - UX/UI Designer - Graphic Designer

Designed by

Michael

01

overview

Purrrrect way to relax

The cat café craze emerged in Asia a number of years ago, where patrons can visit a café, enjoy a hot drink and snuggle with in-store felines. The cat cafe is a fusion between the coffee lover and the crazy cat lovers where both meet and relax and play together. 

The space is also a place where people who can’t afford to have a pet or aren’t allowed to have one to find a space to touch and snuggle up to a fur ball. The owner also hopes to educate people on cats and at the same time help some of the cat residence to find a forever home by allowing visitors to adopt them.

02

Mission

Cat Cafe are more than a place to kick back and relax

Design of a cat cafe with brand identity and the website. The client wanted something modern and at the same time that it represents their ideas. Cat cafes are becoming more and more popular specially for people who can’t have animals or can afford them. First was to find the logo and the identity of the cat cafe. I went back to basics and pulled out the drawing paper and started draw some ideas until I found the bas. After a little research, I started the colour palette and the the wire-frame of the site. Over the time everything fell into place and kitty kingdom was ready.

03

Result

Designed Purrrrfectly

The end goal is to help more cats find forever homes, and to get more people to fall in love with cats. The website wasn’t simply a way to promote the Cafe, but also to help the cats find a forever home. The client has nothing but a Purrfect simple with her website, that has seen new patrons come and come again for eight a relaxing time and/or cafe and baked goods or simply to do some cuddling 

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