ESU Massage Therapy and Spa
ESU came to me in need of a complete brand overhaul. They were initially looking for a new website design, some better marketing tactics, and an easier way for their clients to inquire about appointments. But after a few meetings, it was clear that it was time for ESU to launch a brand new look and feel that matched the elegance and professionalism of their work ethic. The brand identity program included a logo, stationery (letterhead and business card), information booklets, outdoor signage, lobby sign, a Facebook page and a full website.
Research and understand the needs
A lot of the new look and feel for ESU researching their target audience, their competitors, the staff’s work ethic, and overall vibe of their newly revealed location. It turned out that the majority of ESU audience ranged anywhere from 18 to past 40 years old, specifically women. With the audience figured out, I wanted to design something that would resonate with everyone without being too flashy, but without being too boring.
I delivered a fresh brand identity, complete with a new and contemporary logo, a website re-design with an improved UX, custom iconography specific to each service, and newly printed collateral (business cards, brochures, and signs). ESU clientele received the new look with great excitement.