Before you can introduce your products and services, audiences need to know who you are and what you stand for
A logo design isn't just about a product it has to speak volumes about a company and its products. It acts like a trademark and should be immediately trigger a reaction from the viewer. The logo must catch the attention and leave its memory. The logo must be understood immediately, even by a child. It is often beneficial to combine a word and design in the logo. The company’s name is then linked with the logo and makes the viewer instantly draw the connection to the represented company. Every logo is unique & should be memorable while designing it has to stay in mind at all times but it all comes down to trying to understanding the clients business.
Esu approched me to help them create a stunning new logo design and brand identity for their new salon concept. After much research and brainstorming the brand identity had to be elengant but understandable. They wanted to bring in new clients to become long-term clients and needed their new logo to be used on creams and oils that they sale on products.
It was important to consider where the logo would appear and how it would be printed or used from signage to packaging and marketing collateral, it was important that the logo design and brand development were consistent.