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Case Study

Logo & Identity design - Dublin

Logo Design - Process

Before you can introduce your products and services, audiences need to know who you are and what you stand for

Dublin sketching book

A logo design isn't just about a product or a town it has to speaks volumes about a company and its products or a cities and its vibrancy. It acts like a trademark and should immediately trigger a reaction from the viewer. The logo must catch the attention of the viewer. The logo must be understood immediately, even by a child. It is often beneficial to combine a word and design in the logo. The company’s name is then linked with the logo and makes the viewer instantly draw the connection to the represented company. Every logo is unique & should be memorable while designing it has to stay in mind at all times but it all comes down to trying to understanding the clients business.

first real concept of logo

This Logo while designing it would have to represent not only the country but the city and its vibrancy, friendliness, techie, fun and happiness of the people which make the city.

First of all it was important to study the conditions and philosophy of the existing logo functionality, I started work sketching out my ideas for the logo while doing some reseach on the city as I moved forward, my main focus for the graphic of the logo was to display the name. If you ever have been to Irland you know that the country and the city of Dublin is a very vibrant one. Apart from the green color when you think of Irland you think cloverleaf and maybe beer, green valley's, but it has other things like mountains and the sea that is very close and the city's castle. The concept was to have both text and the cloverleaf as this was to be used later in time for the city while the cloverleaf is seen as a sign of good luck.

It was important to consider where the logo would appear and how it would be printed or used from signage to packaging and marketing collateral, it was important that the logo design and brand development were consistent.

final logo of dublin