Project Summary
In this case study, we will be examining the UX and UI design process for an Indonesian street food restaurant. The goal of the project is to improve the overall user experience for customers and increase business for the restaurant.
Discovery
During the discovery phase, we conducted research on the current state of the restaurant’s website and mobile app, as well as the experiences of customers who had visited the restaurant. This included conducting surveys and interviews with customers, as well as analyzing the restaurant’s website and mobile app to identify any pain points or areas for improvement.
The Problem
Based on the research, we identified several problems with the current design of the restaurant’s website. These included:
Business Problem
These problems resulted in a number of business problems for the restaurant. These included:
Goals
Based on the problems identified, our goals for the project were to:
Results
Increase of engagement by: 15%
Sale up by: 10%
Returning customer by 20%
Conclusion
The UX and UI design process for this Indonesian street food restaurant resulted in an improved user experience for customers, increased engagement, increased sales, and increased customer loyalty. By conducting research, creating user personas, and conducting user testing, we were able to identify and solve problems with the current design and create a new design that met the goals of the project.