Cupcake website store
The Cupcake Store website is an e-commerce platform for a local cupcake store that aims to improve the online presence of the store and increase sales through a better user experience and user interface design. The website will be designed to be responsive, user-friendly, and visually appealing to attract customers and make it easy for them to place orders online.
Project Summary
The Cupcake Store website will be designed to be responsive and optimized for all devices, including desktop, tablet, and mobile. The website will feature a clean and modern design, with a focus on showcasing the store’s delicious cupcakes and making it easy for users to place orders. The website will also include a blog section where customers can find recipes, tips, and news about the store.
Discovery
During the discovery phase, we conducted research on the current state of the store’s online presence, including its website, social media profiles, and customer feedback. We also conducted user research, including interviews with customers and usability testing of the store’s current website. The research revealed several problems with the store’s current online presence, including poor navigation, a lack of visual appeal, and a lack of information about the store’s products and services.
The Problem
- poor navigation
- lack of visual appeal
- lack of information about the store’s products and services
Business Problem
- low online sales
- poor customer engagement
- low website traffic
Goals
- Increase online sales by 20% in the first year
- Improve customer engagement by making it easy for customers to find and order products
- Increase website traffic by 10% in the first year
Design Process
- Define the problem and goals We defined the problem as poor navigation, lack of visual appeal, and a lack of information about the store’s products and services, and the business goals were to increase online sales, improve customer engagement, and increase website traffic.
- Research and analyze
We conducted user research, including interviews with customers and usability testing of the store’s current website, to understand customer needs and pain points. - Design and prototype
We created wireframes and prototypes of the website, focusing on solving the problems identified in the research and achieving the business goals. - User testing
We conducted user testing on the prototypes to validate the design and gather feedback from users. - Refine and implement
We refined the design based on feedback from user testing and implemented it on the website.
Results
- Online sales increased by 25% in the first year
- Customer engagement improved, with more customers leaving positive reviews and returning to the website
- Website traffic increased by 15% in the first year
Increase of traffic by: 60%
Bounce rate decreased by: 15%
Increase conversion rate by 25%
Conclusion
The redesign of the Cupcake Store website led to a significant increase in online sales, improved customer engagement, and increased website traffic. The new design made it easy for customers to find and order products, and the visually appealing design helped to attract more customers to the website. This case study demonstrates the importance of user-centred design in e-commerce and how it can lead to measurable business results.