Indulge in the sweetness of a Cupcake logo design
Client: Delish Cupcakes
My client, a local cupcake store, approached me with a need for a new logo that better represents their brand values and appeals to their target audience. They had identified several problems with their current online presence, including poor navigation, lack of visual appeal, and no online ordering capability. To address these problems, they were looking for a fresh and modern logo that would stand out in the market and resonate with their customers. Our goal was to create a design that reflects the store’s values, is visually appealing, and helps the store attract more customers to their website and storefront.My
Research and Analysis
The client, a local cupcake store, approached us with a need for a new logo that represents their brand values and appeals to their target audience. During the research and analysis phase, we studied the current market trends, the competitors’ branding, and the store’s brand values. We also conducted user research to understand the preferences and expectations of the target audience.
Sketching and Ideation
Based on our research findings, I began the sketching and ideation process, where we generated several concept sketches for the new logo. We experimented with various design elements, including typography, imagery, and color schemes. The goal was to create a design that reflects the store’s values, stands out in the market, and resonates with the target audience.
Refinement and Finalization
After the sketching and ideation phase, I refined the designs and selected the most promising concepts for further development. We explored different layouts, typography, and color schemes and refined the design to achieve a balance between legibility, visual appeal, and brand representation. Sharing the final designs with the client for feedback and incorporated their suggestions into the final design.
Color Selection
For the color selection, we chose pastel pinkish colors that represent the sweetness and delicacy of cupcakes while also adding a modern touch. We used different shades of pink to create a subtle gradient effect, adding depth and interest to the logo.
Final Deliverables
The final deliverables designs in various formats, including high-resolution vector files, color palette, and style guide. The style guide contained guidelines for the use of the logo, typography, and color scheme to ensure consistency and coherence across different brand touchpoints.
Outcome
The new logo received positive feedback from the client and their customers, with many praising its simplicity, elegance, and modern look. The logo successfully represents the store’s brand values and appeals to their target audience. The use of pastel pink colors adds a fresh and youthful touch to the branding and sets the store apart from its competitors.
Conclusion
The new logo successfully captures the essence of the store’s brand values and represents their products in a modern and appealing way. The use of pastel pink colors is refreshing and adds a subtle charm to the overall branding. Our user-centered design approach ensured that the new logo resonated with the target audience and fulfilled the client’s requirements. The new logo has improved the store’s online presence and helped them stand out in a crowded market.