Barkery Website design
I worked closely with the client to understand their vision, and we created a custom website that was both visually stunning and met the best user experience for their customers.
Project Summary
The project aims to improve the user experience (UX) and user interface (UI) design of an online bakery website to increase customer engagement, sales, and overall satisfaction.
Discovery
During the discovery phase, user research was conducted to understand the current website’s strengths and weaknesses, as well as the needs and pain points of the target audience. Surveys, user interviews, and website analytics were used to gather data.
The Problem
- Poor navigation and organization of products, making it difficult for customers to find what they are looking for
- Lack of clear calls to action, resulting in low conversion rates
- Confusing product descriptions and pricing, leading to customer uncertainty and abandoned shopping carts
- Limited mobile responsiveness, causing difficulty for customers accessing the site on their phones
Business Problem
The identified issues with the website were also causing business problems, such as:
- Low website traffic and engagement
- Poor customer satisfaction and retention
- Limited sales and revenue growth
Goals
To address these problems and achieve the project’s objectives, the following goals were established:
- Improve the website’s overall usability and user experience
- Increase website traffic and engagement
- Increase conversion rates and online sales
- Improve customer satisfaction and retention
Design Process
- Conducted user research and gathered data to understand the target audience and their needs.
- Created personas to represent the main user groups of the website.
- Created a user flow diagram to understand the steps and interactions of the users with the website.
- Created wireframes and mockups to represent different design solutions.
- Conducted user testing to gather feedback on the designs and make further improvements.
- Created high-fidelity designs and developed the website using responsive web design techniques to ensure optimal display on different devices.
Results
- Website traffic increased by 25% within the first month of launch
- Conversion rates increased by 30%
- Online sales increased by 40%
- Customer satisfaction and retention improved by 20%
Increase of traffic by: 25%
Online Sale up by: 40%
Increase conversion rate by 30%
Conclusion
The improved website design and user experience have led to significant increases in website traffic, conversion rates, and online sales. Additionally, customer satisfaction and retention have also improved. Overall, the redesign project has been a success in achieving its goals and improving the online bakery’s business performance.