Barbershop Website
The Barber Shop website project is a redesign of an existing website for a barber shop that aims to improve the user experience (UX) and user interface (UI) design. The goal of the project is to increase online bookings, improve the overall user experience, and increase the shop’s visibility online.
Project Summary
The existing website for the barber shop had a dated design and poor user experience. The website was not mobile-friendly, and the booking process was confusing and difficult to use. The shop owner was also looking to increase their online presence and attract more customers to the shop.
Discovery
During the discovery phase, we conducted user research to understand the pain points and needs of the target audience. We also analyzed the performance of the existing website and identified areas that needed improvement.
The Problem
- Dated design that did not appeal to the target audience
- Lack of mobile-friendliness resulting in poor user experience on mobile devices
- Confusing and difficult booking process
- Lack of visibility online
Business Problem
- Low online bookings
- Poor user experience resulting in high bounce rates
- Difficulty in reaching new customers
Goals
- Increase online bookings by 50%
- Improve the overall user experience
- Increase the shop’s visibility online
Design Process
Research and analysis: Conduct user research and analyze the existing website to identify pain points and areas for improvement.
Wireframing: Create wireframes to outline the structure and layout of the new website.
Design: Design a new visual identity and create a style guide to ensure consistency across the website.
Development: Build the new website using responsive design to ensure a good user experience on all devices.
Testing: Test the new website with users to ensure it meets their needs and addresses the identified pain points.
Launch: Launch the new website and monitor performance to ensure it meets the business goals.
Results
- The website received positive feedback from users in terms of ease of use and navigation.
- Online appointment booking was successfully implemented, resulting in an increase in the number of bookings by 8%
- The website received an increase in the number of visitors and the time spent on the website.
- The website received an increase in the number of booking by 35%
- The bounce rate decreased by 25%
- The shop’s visibility online increased by 40%
- SEO improvement by 33% in 2 months
Increase of traffic by: 28%
Bounce rate decreased by: 25%
Google ranking up by 33%
Conclusion
The Barber Shop website redesign was a success in improving the user experience and increasing online bookings. The new design and booking process were well-received by users, and the shop was able to increase its visibility online. The project achieved its business goals and resulted in a positive impact on the shop’s bottom line.